On the Air: Jazz and Beer

Before beer became the beverage of televised college and professional sports in the U.S., it was most often linked with jazz. For TV and radio beer advertisers of the 1950s, '60s and the '70s, jazz meant good times, letting go and dancing. Perfect for a few cold ones. After my post yesterday on the late Urbie Green and my inclusion of a swinging Schaefer beer ad that Green appeared in, Sid Gribetz of WKCR-FM in New York sent along a few more jazzy beer ads. I added a bunch, and below are the 11 results of our email exchange:  

Here's Pops for hops...

Here's salsa for suds...

Here's Lena Horne on the radio...

Here's Les and Mary on the radio for Rheingold Extra Dry...

Here's Paul Anka crooning about having more than one...

Here's TV-music maestro Edd Kalehoff in 1973 on the Moog and singing about what to pour when the day is done...

Here's a 1970s ad for Pabst Blue Ribbon showcasing the frothy rewards awaiting musicians after a recording session...

Here's an ad for Miller High Life in 1976 raising a glass to those who play the blues "even when they ain't sad"...

Here's an odd one in 1980 from Old Milwaukee Light showing how beer and jazz combine to erase race...

Here's a swinging flute ("Bud" Shank?) for Budweiser in the 1950s...

And here's perhaps the oddest one of all for Guinness, which uses the achievements of a dead iconic jazz producer to sell stout...